Christian Movies Do Sell
You can almost picture the Hollywood studio execs scratching their heads.
A film that was made for $500,000, relied more on word of mouth than television and print ads, and is headlined by an actor best known for a 1980s television show, opens at No. 4 in the country and rakes in $6.8 million in ticket sales. "Where did this come from? We didn't see this on the radar," actor Kirk Cameron imagined the execs saying. "What is 'Fireproof?'" After this week, few will be left wondering.
A film that was made for $500,000, relied more on word of mouth than television and print ads, and is headlined by an actor best known for a 1980s television show, opens at No. 4 in the country and rakes in $6.8 million in ticket sales. "Where did this come from? We didn't see this on the radar," actor Kirk Cameron imagined the execs saying. "What is 'Fireproof?'" After this week, few will be left wondering.
