Ronald McDonald and Other Deceptive Villains

Your living room is no longer a safe haven for your children when they turn on the television. Children are prime targets for marketing, not only because they will grow to be the next adult generation of consumers but also because they influence their parents to buy what they want. The food industry has capitalized on the spending power of American children by marketing mostly soft-drinks, sugary cereals, fast foods, salty snacks and candy to a young and impressionable audience. The promotion of unhealthy food has infiltrated TV screens across the nation, bombarding each child with 10,000 food advertisement on average each year.

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