The High Cost of Politics
The 2008 presidential race, which has already drawn a record number of dollars and voters, is poised to shatter another record: the amount of money spent on television advertisements ... Total spending on TV ads in the presidential race is expected to top $800 million, said Evan Tracey, chief operating officer of the Campaign Media Analysis Group, which tracks political advertising. Such spending totaled $500 million, the previous record, in the 2004 race.